Hip-hop & instrumental music magazine since 1997, evolved into a label, playlist network and 24/7 radio. Core aesthetic: jazzy boom bap, instrumental hip-hop, lo-fi jazz beats, jazz rap, study beats. International roster (USA, France, Germany, Japan, Italy, Canada, Brazil, Indonesia). Evening Stroll, sleeping with shoes on, Mehr Enayati, Saint Rumi, Theo Juarez, YJKL, konb. Editorial placements on Spotify's Lo-fi Beats (5.35M followers), Jazz Vibes, Mellow Lofi Morning; BBC Radio support via Focus Beats. Part of an alliance with Alt Jazz.
Stream counts vary a lot between a label's releases and depend on many things like editorial playlist placement, radio rotation, the artist's existing popularity, and collaborations on a track. Treat these as very rough estimates, not exact figures.