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Tribal Trap

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Tribal Trap launched in 2016 as a platform for underground trap music and has since become the founding label of a group rather than a label on its own. Tribal Music Group now runs several imprints, Tribal Trap for the internet music and phonk side and SPORECORE for hard dance, and puts its combined reach at over two million listeners a day. What separates it from most phonk addresses is everything built around the releases. There is an in house recording studio, a publishing arm in Tribal Publishing, a marketing agency, and international writing camps in Ibiza, Mykonos and Chamonix. Those are not the line items of a label run out of a bedroom, and they change what a signing can mean here: the release is one door into a group that also does publishing and campaign work. The sound is internet native by design rather than by accident. Their own framing is "Independent. Internet native", and they describe themselves as the creative force behind a lot of today's viral hits, with credits spread across phonk, trap and hard dance. Phonk is a lane inside that, served by a set of catalog playlists rather than by the whole company pointing at one genre. Artists in orbit include Ariis, Narvent, VØJ, Antent, Besomorph and Coopex. Submissions go through their own demo portal, which advertises a one to three day reply. That turnaround is unusually specific and unusually short for this scene, and it matches what people who have sent there report. They also keep an active SubmitHub playlister profile as a second route. An older address, submissions@tribaltrap.com, still circulates in directories, but the portal is what the current site points at.