The Retune Project
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Lofi label operated by J Fletch (artist on Sphere of Hip-Hop, hence the Alt Jazz alliance connection, demos shared across labels via the common Google Form). Tagline: "Pioneering artist ownership in lofi music." Core promise: artist retains majority share of their music, label sees itself as a service layer, not as the owner of the work.
Approach: runs a network of lofi playlists and pushes them with paid Facebook + Google Ads to drive real, organic-quality listeners (their wording: "100% organic results, real time data to improve advertising"). So the model is closer to "playlist growth + label services" than to traditional A&R.
What they want: lo-fi, chill hop, sleepy beats, jazz hop and adjacent genres. Explicitly state any size of artist gets the same consideration ("any artist no matter how big or small receives the same consideration").
What it was like to release with The Retune Project
Our takeOur release with them, September 2026
- Publishing
Notes on publishing and the rest of the story comes with Pro. The first week is free, no card.
Editorial placements
4 in the last 12 monthsPlaylists curated by the platforms that The Retune Project releases landed on, found in the playlists themselves or announced by the label.
4 editorial placements in the last 12 months. Which playlists, which tracks and when is part of Pro.
What their playlists give a track
4 playlists measuredStreams a track gets a month on The Retune Project's own playlists, from a track that sat far down to one near the top: each over the time it spent there in the last 12 months, from Spotify for Artists numbers. Rounded.
How many streams a track gets a month in each of their playlists is part of Pro.
Where their releases get played
41 playlists measuredOther curators' playlists that picked up tracks released on The Retune Project, mostly through the label, and what a track got there a month, from a track that sat far down to one near the top: each over the time it spent there in the last 12 months, from Spotify for Artists numbers. Rounded.
How many streams a track gets a month in each of their playlists is part of Pro.
